Il était donc préférable de s'adresser aux 15 p. 100 qui ne le voulaient pas, que de recevoir 85 p. 100 d'appels ou de cartes pour des gens qui voulaient le garder.
Thus, it was preferable to target the 15 per cent who did not want the service, rather than receiving calls or cards from the 85 per cent of subscribers who would want to keep the service.