By driving the development of European or international standards for goods and technologies in these expanding markets, Europe could create a competitive advantage for its companies and facilitate trade, in particular for small and medium-sized enterprises (‘SMEs’), which account for a large majority of European companies.
En orientant l'élaboration des normes européennes ou internationales des biens et technologies vers ces marchés en expansion, l'Europe pourrait offrir à ses entreprises, notamment aux petites et moyennes entreprises (PME) qui constituent la vaste majorité des entreprises européennes, un avantage concurrentiel et faciliter les échanges.