Pour supprimer ces distorsions, il est nécessaire d'interdire le parrainage d'activités ou de manifestations ayant des effets transfrontaliers, sans le réglementer pour autant au niveau purement national, car cela constituerait sinon un moyen de contourner les restrictions applicables aux formes de publicité directe.
In order to eliminate these distortions, it is necessary to prohibit such sponsorship only for those activities or events with cross-border effects, without regulating sponsorship on a purely national level, which otherwise may be a means of circumventing the restrictions placed on direct forms of advertising.