Pour supprimer ces distorsions, il est nécessaire d'interdire le parrainage d'activités ou de manifestations ayant des effets transfrontaliers, car un tel parrainage constituerait sinon un moyen de contourner les restrictions applicables aux formes de publicité directe.
In order to eliminate these distortions, it is necessary to prohibit such sponsorship for activities or events which have cross-border effects, as these might otherwise be a means of circumventing the restrictions placed on direct forms of advertising.
