Certains pays adoptent une approche traditionnelle, qui consiste à organiser des campagnes de publicité, mais l'inconvénient, c'est que ces campagnes de publicité sont à la fois très coûteuses et mal ciblées; on ne sait jamais vraiment qui est l'auditoire.
The traditional approach for some countries has been to get into some advertising campaigns, but of course the downside of that is that it's not only very expensive but it's not focused; you're not really sure who the audience is.