Obliger l'industrie à modifier ses niveaux de prix psychologiques parce qu'ils vont maintenant devoir englober la taxe va gravement déstabiliser le marché, alourdir énormément nos frais de marketing et rendre impraticables quantité de campagnes publicitaires nationales.
Forcing industry to change these price points because they must now include tax will dramatically destabilize the market place, add huge, new costs to our marketing efforts and make many national advertising campaigns unworkable.