Le système des dénominations d'origine, expression la plus haute de la tradition vitivinicole européenne, est certainement un modèle gagnant, vers lequel se tournent également les modèles de production des pays tiers, basés jusqu'ici uniquement sur la marque commerciale, et qui commencent à valoriser leurs territoires en utilisant l'instrument de l'indication géographique.
The system of regional brands, the quintessence of the European wine-making tradition, is certainly a winning model towards which extra-European production models are also leaning. It has until now been based solely on trademarks, which are beginning to bring to the fore their geographical location by way of the designation of geographical indication.