Tout d'abord, force est de constater que c'est la personne, en définitive, qui est responsable de son mode de vie et de celui de ses enfants, sans pour autant nier l'importance et l'influence de l'environnement sur son comportement.
Firstly, the individual is ultimately responsible for his lifestyle, and that of his children, while recognising the importance and the influence of the environment on his behaviour. Secondly, only a well-informed consumer is able to make rational decisions.