Pour maintenir l’effet de levier reconnu aujourd’hui du programme MEDIA dans un marché où la concurrence est exacerbée, nous devons absolument continuer de veiller à son adaptabilité, aux attentes des professionnels, mais aussi aux défis que représentent l’arrivée et le développement massif de nouveaux formats, tels que le numérique, ou encore de nouveaux supports, comme la téléphonie mobile.
In order to maintain the lever effect that the MEDIA programme is acknowledged as having today in a more intensely competitive market, it is imperative that we continue to make sure that the programme is adaptable, that we continue to meet the expectations of professionals and, furthermore, that we continue to rise to the challenges represented by the arrival and the prodigious development of new formats, such as digital technology, or of new supports, such as mobile telephones.
