Selon la notion du fair trade music, il faudrait dire à ces entreprises que si elles veulent, en aval, toujours bénéficier de ces contenus canadiens qui leur plaisent tant et qui leur permettent de faire des profits, elles devront soutenir la chaîne en amont et que, sinon, cela va s'effondrer.
In accordance with the concept of fair trade music, those businesses should be told that, if they still want to benefit downstream from this Canadian content that they like so much and that enables them to make profits, they will have to support the chain upstream or else the system will collapse.