Chez nos leaders, beaucoup d'efforts doivent servir à améliorer la communication avec le public, les parents, les enfants et d'autres pour faire comprendre pourquoi cette information est importante, assez pour que les gens s'y intéressent, et non pas simplement trouver des occasions de dire aux gens ce qu'on pense qu'ils devraient savoir.
I think a lot of the effort we are focusing on now in leadership has to be a communication with the public, parents, kids and whatever to understand why this is important and get it so that they are interested in what is offered, not simply finding occasions where we can have an opportunity to tell them what they think they should know, because that has not proven fruitful in the past.