S'agissant des PME, ce défi, vital pour l'avenir, recouvre concrètement trois préoccupations majeures : cibler et personnaliser l'information, développer la gamme de services en direction d'un public élargi, rationaliser et simplifier les circuits de communication.
As regards SMEs, this challenge, which is vital for the future, in practice concerns three major areas: targeting and personalising information, redirecting the range of services towards a broader public and rationalising and simplifying communication circuits.