L'impact de l'opération se fera principalement ressentir sur le marché suédois des distributeurs automatiques de boissons, mais la Commission a conclu que les conditions de concurrence resteraient suffisantes, notamment parce que la part détenue par Selecta sur le marché local a diminué récemment.
Selecta is a Swiss-based snack food and drinks vending company. The deal's impact will be felt mainly in the Swedish market for workplace coffee vending machines, but the Commission concluded that there would remain sufficient competition especially as Selecta's share of the local market has recently dropped.