Ensuite, selon l'article 2(a) du règlement des fusions, toute entreprise commune ayant comme objet ou effet la coordination du comportement concurrentiel de ses sociétés-mères, doit aussi être analysée au titre de l'article 85, para 1 et 3, du Traité de l'UE.
The Commission found that the operation, even based on the narrowest market definition, does not create or strengthen a dominant position on any of the relevant markets, i.e. Internet advertising, paid-for content provision and web-site production. Moreover, pursuant to the new Article 2 (4) of the EC Merger Regulation, a joint venture having as its object or effect the coordination of the competitive behaviour of its parent companies must also be appraised in accordance with the criteria of Article 85 (1) and 85 (3) EC Treaty.