S’étant vu en conséquence refuser la location de panneaux publicitaires autour du terrain de jeu, Bacardi France avait assigné TF1, Darmon et Girosport devant les juridictions françaises en vue de leur faire enjoindre de cesser d’exercer de telles pressions sur les clubs de football étrangers.
As a result, Bacardi France was refused rental of advertising hoardings around sports stadia, and therefore sought an order before the French courts that TF1, Darmon and Girosport should cease to put pressure on foreign football clubs.