Southern markets, with no history of beer drinking, are expanding from a low per-capita consumption
level. Expansion is largely fuelled by Northern European groups (notably Heineken, BSN and Carlsberg), which are making considerable d
irect investment in these areas. - Although it could be stated that the con
centration level of breweries on each national market is high compared to most other industrial sectors, it is low compared to
...[+++] that for the beer sector in the other (4) The figures contained herein are deduced by the Commission on the basis of interventions from a variety of sources, including estimates of professional bodies and experts.En ce qui concerne les marchés du sud de l'Europe, où la bière (4) Les chiffres qui figurent dans la présente note ont été calculés par la Commission à partir de diverses sources, notamment des estimations d'organismes professionnels et d'experts. - 5 - - n'est pas une boisson traditionnelle, on constate que le faible niveau de consommation de bière par habitant s'élève.