The Commission had serious concerns that the takeover would have reduced competition in the Croatian markets for grey cement currently served by Cemex's cement plants in Split. This would have led to higher prices for cement customers.
La Commission craignait fortement que le rachat ne réduise la concurrence sur les marchés du ciment gris en Croatie, actuellement desservis par les cimenteries de Cemex à Split, ce qui aurait conduit à une hausse des prix pour les clients.