We have therefore devised a plan that would work for the major event sponsorships but would reduce the advertising as much as possible and send clear messages to everyone, including organizers, tobacco companies and the public to the effect that action is being increased.
Nous avons donc conçu un plan qui conviendrait aux principaux événements commandités tout en réduisant le plus possible la publicité, et qui enverrait des messages clairs à tout le monde, organisateurs, compagnies de cigarettes, population, comme quoi le mouvement s'accélère.