As has just been pointed out, the territorial approach brings together a range of actors, from both the public and private sectors, who decide to become involved and take responsibility and whose efforts to coordinate the use of resources are part of a broader public policy approach which calls for new forms of governance, the issue which is central to this report and to the process of developing a brand.
Comme nous venons de l'observer, le projet de territoire est une émanation de divers acteurs, publics et privés qui se mobilisent, se prennent en charge, et dont les actions de coordination et d'appropriation des ressources relèvent d'une véritable action publique nécessitant de nouveaux modes de gouvernance, pierre angulaire de ce rapport et de l'élaboration d'une marque.