Before it was introduced, there was a need for people to be persuaded; now that it is there, people have come to a positive view of it, and that needs to be reinforced and confirmed if it is to be sustainable and people are to identify with it, and that is what we want communications management to do.
Avant son introduction, il fallait convaincre les citoyens; maintenant qu’il est devenu réalité, leur opinion est positive, opinion favorable qu’il faut renforcer et assurer si l’on veut que cette monnaie dure et que les citoyens s’y identifient, tâches que nous souhaitons voir déléguées à la gestion de la communication.