We can say as many wonderful words as we want, but if their customers are not asking for it or not recognizing it, they could have a hard time justifying it within their organization, because it does carry additional cost to go through and maintain the certification process.
Aussi bons que soient nos boniments, si leurs clients ne reconnaissent pas le processus de certification ou ne le réclament pas, ils auront bien de la difficulté à justifier l'adhésion à ce régime devant leur organisation, car l'adhésion et le maintien de la certification entraînent des frais supplémentaires.