As a result, the track record of English Canadian films, in particular, was so abysmal in terms of attracting audiences anywhere in the world, but specifically in Canada there was very little awareness among the English Canadian public, the very people who, through their taxes, financed this government agency that in turn financed these films that a decision was made that something had to be done to actually bring people into the movie theatres to watch Canadian films.
Pour cette raison, les films produits au Canada, particulièrement en anglais, ont si mal réussi à attirer des auditoires à l'étranger, mais surtout au Canada, qu'ils ont très peu retenu l'attention du public canadien anglophone, des gens qui ont financé avec l'argent de leurs impôts cette agence gouvernementale qui a, à son tour, financé ces films.