Outre ce mariage région-appellation, l'accord en question facilite l'accès des exportations canadiennes à l'Europe d'une part part et, d'autre part, à l'interne, l'exploitation de points de vente de produits exclusivement canadiens par les entreprises vinicoles.
In addition to this association between region and name, the agreement in question facilitates access to Europe for Canadian exports on the one hand, and on the other, internally, the use by wine producers of points of sale for exclusively Canadian products.