Les objectifs ultimes d'un marché unique des assurances sont, d'une part, d'offrir au public un choix plus large de produits, qui lui permette de se procurer la police qui correspond le mieux à ses besoins, et, d'autre part, d'accroître la concurrence entre les entreprises d'assurance.
The ultimate objectives of a Single Market for insurance is to achieve greater choice of products, in order to allow customer to buy the insurance contract most suitable to his needs, and more competition between insurance companies.