Peut-être s'agit-il seulement de convaincre l'entreprise - parfois la plus importante d'une ville - qu'engager certains travailleurs issus de groupes socialement vulnérables est aussi important que parrainer un club - de football par exemple, puisque le championnat est récent - et de la convaincre également que, en matière de publicité et de promotion, cette attitude est plus appréciable et aussi, au niveau local du moins, plus rentable.
Perhaps all that is needed may be to convince a company – sometimes the largest in a city – that incorporating workers from socially disadvantaged groups into that company is just as important as sponsoring a club – perhaps a football club, since the World Cup has just ended – and also convincing it that this attitude is probably more sensitive and, at least locally, also more profitable, from the point of view of advertising and promotion.