Le touriste est demandeur de diversité ; il veut optimiser le temps imparti et amortir le coût du voyage en multipliant les activités et les visites ; excursions journalières, déplacements intra et inter-régionaux, immersion ponctuelle en milieu naturel, etc.
Tourists want diversity. They want to get the most out of their time away and justify their investment in their holiday, through a wide range of activities and visits: day trips, travel within a region and between regions, periods of immersion in nature, etc.