The world business community in general and EU industry in particular expect a great deal from these talks because the price of failure would be too great". The negotiations are too important to be jeopardised by ideological or extraneous considerations, and therefore, in the common interest, the issues at stake must be assessed on their own merits".
Les milieux d'affaires internationaux en général, et l'industrie communautaire en particulier, attendent beaucoup de ces négociations, car le prix d'un échec serait trop lourd.