Increased competition in this sector will allow producers of consumer goods (e.g. Procter Gamble, Coca-cola, Nestlé,...), which require such services to know accurately how their sales evolve, to reduce their costs and provide a better and cheaper service to the final customer.
Une concurrence accrue dans ce secteur permettra aux fabricants de produits de consommation (e.g. Procter Gamble, Coca-cola, Nestlé,...) de réduire leurs coûts et de fournir un service de meilleur marché au consommateur final.